Tech and Strategy
Creative Direction / Full Rebrand / Collaterals
OverviewFull identity and comprehensive suite of work for chloedigital — the membership offering dedicated strategic planning and tech support — including brand decks, digital marketing, print collateral, website design and merch. As the creative lead, my role was to build a visual brand architecture that was fully flexible for the team’s usage, cohesive and compelling — with a fresh and authentic voice.
chloédigital and members
Discovery and Creative Direction
Minimal yet powerful and distinctive. The identity system is centered around the brand’s core messaging — “Think Data. Blog Smart”. The incorporation of CSS and PHP syntax communicates the company’s front-end approach and growth in emerging developments.
Typography and Color
The color palette is sophisticated and makes a bold statement through high contrast. However, the neutral nature of the palette will complement their member’s brands and featured partners.