GALLERIES
    project
    1
    Client

    chloédigital

    Category

    Tech and Strategy

    Project Type

    Creative Direction / Full Rebrand / Collaterals

    Overview
    Full identity and comprehensive suite of work for chloedigital — the membership offering dedicated strategic planning and tech support — including brand decks, digital marketing, print collateral, website design and merch. As the creative lead, my role was to build a visual brand architecture that was fully flexible for the team’s usage, cohesive and compelling — with a fresh and authentic voice.
    Photos:

    chloédigital and members

    Development:

    Yannis Yannakopoulos

    Discovery and Creative Direction
    Minimal yet powerful and distinctive. The identity system is centered around the brand’s core messaging — “Think Data. Blog Smart”. The incorporation of CSS and PHP syntax communicates the company’s front-end approach and growth in emerging developments.
    Icon suite
    Typography and Color

    The color palette is sophisticated and makes a bold statement through high contrast. However, the neutral nature of the palette will complement their member’s brands and featured partners.

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    Single Travel Guides

    Blog Main

    Single Travel Guides