Lydia Millen

header .flo-header.is-not-sticky{color:#000000;background-color:#ffffff}header .flo-header.is-not-sticky .flo-header__logo, header .flo-header.is-not-sticky .flo-header__menu > div > ul > .menu-item > a, header .flo-header.is-not-sticky .flo-header__menu-trigger, header .flo-header.is-not-sticky .flo-header__search-trigger, header .flo-header.is-not-sticky .flo-header__search-form-input{color:inherit}.flo-header--sticky .is-sticky .flo-header{background:rgba(255,255,255,1);color:#000000}.flo-header--sticky .is-sticky .flo-header__logo, .flo-header--sticky .is-sticky .flo-header__menu > div > ul > li, .flo-header--sticky .is-sticky .flo-header__menu-trigger, .flo-header--sticky .is-sticky .flo-header__search-trigger, .flo-header--sticky .is-sticky .flo-header__search-form-input, .flo-header--sticky .is-sticky .flo-header__search-form-submit, .flo-header--sticky .is-sticky .flo-header__lang-switch{color:inherit!important}.flo-header ul ul{background-color:#f8f8f8}.flo-header ul ul a{color:#000000!important}@media (min-width:768px) and (max-width:1024px){.flo-header__logo{max-width:23.125rem}}@media (min-width:1025px){.flo-header__logo{max-width:28.125rem}}

.flo-header__search-form-label{font-family:IvarDisplayCondensed-Light;font-size:1.625rem;letter-spacing:0.04em;word-spacing:0em;line-height:1.51em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-header__search-form-label{font-size:1.5rem;line-height:1.51em}}.flo-header__search-form-input{font-family:adobe-caslon-pro_normal_400;font-size:1.125rem;letter-spacing:0em;word-spacing:0em;line-height:1.7em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-header__search-form-input{font-size:0.75rem;line-height:1.7em}}

.flo-header-mobile__logo{max-width:22.5rem}.is-main.flo-header-mobile{background-color:#ffffff}.is-main.flo-header-mobile .flo-header-mobile__search-trigger, .is-main.flo-header-mobile .flo-header-mobile__menu-trigger, .is-main.flo-header-mobile .flo-header-mobile__logo, .is-main.flo-header-mobile .flo-header-mobile__menu{color:inherit}.is-main.flo-header-mobile{color:#000000!important}.is-main.flo-header-mobile .flo-header-mobile__menu{border-color:#000000}

.flo-block-slideshow-3__bottom-area{position:absolute;top:30%;left:50%;width:40rem;transform:translate(-50%,-30%);bottom:none;right:0;padding:1.5625rem 0}.flo-block-slideshow-3__title{position:absolute;left:50%;transform:translate(-50%,-50%);left:50%;top:50%;width:40rem}.flo-block-slideshow-3__title-area{bottom:calc(40% + 1.875rem)}.flo-block-slideshow-3__bottom-area{border-top:0}.flo-block-slideshow-3__arrows{display:none}.flo-block-slideshow-3__counter{display:none}@media (max-width:767px){.flo-block--6679{margin-top:0rem;margin-bottom:0rem}}@media (min-width:768px){.flo-block--6679{margin-top:0rem;margin-bottom:0rem}}

.flo-block-slideshow-3--326 .flo-block-slideshow-3__counter{font-family:Mallory-Compact-Book;font-size:0.6875rem;letter-spacing:0.4em;word-spacing:0em;line-height:2.25em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-slideshow-3--326 .flo-block-slideshow-3__counter{font-size:0.5rem;line-height:2.25em}}.flo-block-slideshow-3--326 .flo-block-slideshow-3__subtitle{font-family:Mallory-Compact-Book;font-size:0.6875rem;letter-spacing:0.4em;word-spacing:0em;line-height:2.25em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-block-slideshow-3--326 .flo-block-slideshow-3__subtitle{font-size:0.5rem;line-height:2.25em}}.flo-block-slideshow-3--326 .flo-block-slideshow-3__title{font-family:RightGrotesk-CompactBold;font-size:5rem;letter-spacing:0.02em;word-spacing:0em;line-height:1.3em;text-transform:uppercase;font-weight:normal}@media screen and (max-width:767px){.flo-block-slideshow-3--326 .flo-block-slideshow-3__title{font-size:2.125rem;line-height:1.3em}}

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@media (max-width:767px){.flo-block--728 flo-block--dev-block{margin-top:0rem;margin-bottom:0rem}}@media (min-width:768px){.flo-block--728 flo-block--dev-block{margin-top:0rem;margin-bottom:0rem}}

project

Client

Fashion and Lifestyle

Project Type

Full Website Redesign

Photos and Content:

Lydia Millen

Branding:

Emily Wells

Development:

chloédigital

Overview

Website redesign for Lydia Elise Millen — fashion and lifestyle vlogger based in the UK. With the new build, the goal was to design a digital home to house her inspirational, educational and commercial content that readers can easily access and find. The final outcome merges all Lydia’s content from varying social channels into a global browsing experience with smart search functionality to allow searches across posts, products and videos.

lydiaelisemillen.com

@media (max-width:767px){.flo-block--2645{margin-top:0rem;margin-bottom:0rem}}@media (min-width:768px){.flo-block--2645{margin-top:0rem;margin-bottom:0rem}}

.flo-divider--823 .flo-divider__line{width:80%;background-color:#e5e5e5}.flo-divider--823{background-color:transparent}@media (max-width:767px){.flo-divider--823{height:6.25rem}.flo-divider--823 .flo-divider__line{width:80%}}@media (min-width:768px){.flo-divider--823{height:2.5rem}.flo-divider--823 .flo-divider__line{width:80%}}

@media (max-width:767px){.flo-block--2478 flo-block--dev-block{margin-top:0rem;margin-bottom:0rem}}@media (min-width:768px){.flo-block--2478 flo-block--dev-block{margin-top:0rem;margin-bottom:0rem}}

@media (max-width:767px){.flo-block--7024{margin-top:0rem;margin-bottom:0rem}}@media (min-width:768px){.flo-block--7024{margin-top:0rem;margin-bottom:0rem}}

.flo-text-block-1--665 .flo-text-block-1__title{font-family:IvarDisplayCondensed-Light;font-size:1.25rem;letter-spacing:0.04em;word-spacing:0em;line-height:1.5em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-text-block-1--665 .flo-text-block-1__title{font-size:1.125rem;line-height:1.5em}}.flo-text-block-1--665{color:#000000;background-color:#ffffff}

Post Page with smartblocks

Shop Page

Category Page

Video Page

@media (max-width:767px){.flo-block--7609{margin-top:0rem;margin-bottom:0rem}}@media (min-width:768px){.flo-block--7609{margin-top:0rem;margin-bottom:0rem}}

.flo-divider--227 .flo-divider__line{width:80%;background-color:#e5e5e5}.flo-divider--227{background-color:transparent}@media (max-width:767px){.flo-divider--227{height:0.6875rem}.flo-divider--227 .flo-divider__line{width:80%}}@media (min-width:768px){.flo-divider--227{height:0.625rem}.flo-divider--227 .flo-divider__line{width:80%}}

.flo-featured-slideshow-1__slideshow{position:relative;width:100%;max-width:1600px;margin:0 auto}.flo-featured-slideshow-1__top-background{height:84%}.flo-featured-slideshow-1__title, .flo-featured-slideshow-1__arrow{margin-bottom:30px !important}.flo-featured-slideshow-1__arrow{font-size:60%}@media screen and (min-width:48em){.flo-featured-slideshow-1__arrows{top:2.34375rem}}@media screen and (max-width:28.125em){.flo-featured-slideshow-1__top-background{height:100%}@media (max-width:767px){.flo-block--1978{margin-top:1.25rem;margin-bottom:1.875rem}}@media (min-width:768px){.flo-block--1978{margin-top:0rem;margin-bottom:-6.25rem}}

.flo-featured-slideshow-1--997 .flo-featured-slideshow-1__title{font-family:Mallory-Compact-Book;font-size:0.6875rem;letter-spacing:0.27em;word-spacing:0em;line-height:1.4em;text-transform:uppercase;font-weight:normal}@media screen and (max-width:767px){.flo-featured-slideshow-1--997 .flo-featured-slideshow-1__title{font-size:0.6875rem;line-height:1.4em}}.flo-featured-slideshow-1--997 .flo-featured-slideshow-1__slide-pretitle{font-family:Mallory-Compact-Book;font-size:0.6875rem;letter-spacing:0.4em;word-spacing:0em;line-height:2.25em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-featured-slideshow-1--997 .flo-featured-slideshow-1__slide-pretitle{font-size:0.75rem;line-height:2.25em}}.flo-featured-slideshow-1--997 .flo-featured-slideshow-1__slide-title{font-family:IvarDisplayCondensed-Light;font-size:1.4375rem;letter-spacing:0.04em;word-spacing:0em;line-height:1.3em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-featured-slideshow-1--997 .flo-featured-slideshow-1__slide-title{font-size:1.25rem;line-height:1.3em}}.flo-featured-slideshow-1--997 .flo-featured-slideshow-1__title, .flo-featured-slideshow-1--997 .flo-featured-slideshow-1__arrow{color:#151515}.flo-featured-slideshow-1--997 .flo-featured-slideshow-1__top-background{background-color:#f1f0ee}.flo-featured-slideshow-1--997, .flo-featured-slideshow-1--997 .flo-featured-slideshow-1__slide-text-wrap{color:#ffffff;background-color:#ffffff}

More Featured Work

Digital Brand Architects

Primer

chloédigital

Dynamic Layouts

.flo-footer-type-c--707 .flo-footer-type-c__left-area-pretitle{font-family:IvarDisplayCondensed-Light;font-size:1.625rem;letter-spacing:0.04em;word-spacing:0em;line-height:1.51em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-footer-type-c--707 .flo-footer-type-c__left-area-pretitle{font-size:1.5rem;line-height:1.51em}}.flo-footer-type-c--707 .flo-footer-type-c__left-area-title{font-family:RightGrotesk-CompactBold;font-size:5rem;letter-spacing:0.02em;word-spacing:0em;line-height:1.3em;text-transform:uppercase;font-weight:normal}@media screen and (max-width:767px){.flo-footer-type-c--707 .flo-footer-type-c__left-area-title{font-size:2.125rem;line-height:1.3em}}.flo-footer-type-c--707 .flo-footer-type-c__right-area-title{font-family:RightGrotesk-CompactBold;font-size:5rem;letter-spacing:0.02em;word-spacing:0em;line-height:1.3em;text-transform:uppercase;font-weight:normal}@media screen and (max-width:767px){.flo-footer-type-c--707 .flo-footer-type-c__right-area-title{font-size:2.125rem;line-height:1.3em}}.flo-footer-type-c--707 .flo-footer-type-c__right-area-text{font-family:adobe-caslon-pro_normal_400;font-size:1.125rem;letter-spacing:0em;word-spacing:0em;line-height:1.7em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-footer-type-c--707 .flo-footer-type-c__right-area-text{font-size:0.75rem;line-height:1.7em}}.flo-footer-type-c--707 .flo-footer-type-c__right-area-link-label{font-family:Mallory-Compact-Book;font-size:0.6875rem;letter-spacing:0.5em;word-spacing:0em;line-height:2em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-footer-type-c--707 .flo-footer-type-c__right-area-link-label{font-size:0.75rem;line-height:2em}}.flo-footer-type-c--707 .flo-footer-type-c__right-area-link{font-family:RightGrotesk-CompactBold;font-size:0.625rem;letter-spacing:0.19em;word-spacing:0em;line-height:1.8em;text-transform:uppercase;font-weight:normal}@media screen and (max-width:767px){.flo-footer-type-c--707 .flo-footer-type-c__right-area-link{font-size:0.625rem;line-height:1.8em}}.flo-footer-type-c--707 .flo-footer-type-c__copyright-notice{font-family:Mallory-Compact-Book;font-size:0.6875rem;letter-spacing:0.4em;word-spacing:0em;line-height:2.25em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-footer-type-c--707 .flo-footer-type-c__copyright-notice{font-size:0.75rem;line-height:2.25em}}.flo-footer-type-c--707{color:#c2c2c2;background-color:#171b1a}.flo-footer-type-c--707 .flo-footer-type-c__left-area-image-wrap{color:#ffffff}