Tech and Strategy

    Project Type

    Creative Direction / Full Rebrand / Collaterals

    Full identity and comprehensive suite of work for chloédigital — the membership offering dedicated strategic planning and tech support — including brand decks, digital marketing, print collateral, website design and merch. As the Head of Design, my role is to build a visual brand architecture that was fully flexible for the team’s usage and reinvent the website's structure and user experience to increase conversion rate - elevating chloédigital as a renown company in strategy and tech.
    Hero Image:

    Advice from a 20 Something


    chloédigital and members


    Yannis Yannakopoulos

    Discovery and Creative Direction
    Minimal yet powerful and distinctive. The identity system is centered around the brand’s core messaging — “Think Data. Blog Smart”. The incorporation of CSS and PHP syntax communicates the company’s front-end approach and growth in emerging developments.
    Typography and Color

    The color palette is sophisticated and makes a bold statement through high contrast. The neutral nature of the palette was carefully chosen to complement chloédigital members' personal branding and featured partners.

    Onboarding Deck for designers

    Homepage Hover

    Blog Main Page

    Lead Gen Page

    Press Page