Tech and Strategy
Creative Direction / Full Rebrand / Collaterals
OverviewFull identity and comprehensive suite of work for chloédigital — the membership offering dedicated strategic planning and tech support — including brand decks, digital marketing, print collateral, website design and merch. As the Head of Design, my role is to build a visual brand architecture that was fully flexible for the team’s usage and reinvent the website's structure and user experience to increase conversion rate - elevating chloédigital as a renown company in strategy and tech.
chloédigital and members
Discovery and Creative Direction
Minimal yet powerful and distinctive. The identity system is centered around the brand’s core messaging — “Think Data. Blog Smart”. The incorporation of CSS and PHP syntax communicates the company’s front-end approach and growth in emerging developments.
Typography and Color
The color palette is sophisticated and makes a bold statement through high contrast. The neutral nature of the palette was carefully chosen to complement chloédigital members' personal branding and featured partners.