Tech and Strategy
Creative Direction / Full Rebrand / Collaterals
OverviewFull identity and comprehensive suite of work for chloédigital — the membership offering dedicated strategic planning and tech support — including brand decks, digital marketing, print collateral, website design and merch. As the Head of Design, my role is to build a visual brand architecture that was fully flexible for the team’s usage and reinvent the website's structure and user experience to increase conversion rate - elevating chloédigital as a renown company in strategy and tech.
Advice from a 20 Something
chloédigital and members
Discovery and Creative Direction
Minimal yet powerful and distinctive. The identity system is centered around the brand’s core messaging — “Think Data. Blog Smart”. The incorporation of CSS and PHP syntax communicates the company’s front-end approach and growth in emerging developments.
Typography and Color
The color palette is sophisticated and makes a bold statement through high contrast. The neutral nature of the palette was carefully chosen to complement chloédigital members' personal branding and featured partners.
Onboarding Deck for designers
Blog Main Page
Lead Gen Page