project
8Client
The Blonde Abroad
Category
Travel
Project Type
Brand Identity / Illustration / Web Design / Collaterals / Platform Design
Overview
Branding and web design for The Blonde Abroad — the go-to website for solo and female travel around the world — including logo design, custom illustrations, typography, and overall brand tonality. The goal was to launch a new brand and website that is best in class in user experience, navigation and champions innovation within the Travel Blogging category.
Video, Photos and Content:
The Blonde Abroad
Development:
Chris Richardson
![](/wp-content/uploads/2018/09/TBA-Mood.jpg)
![](/wp-content/uploads/2018/09/TBA-logo-top.jpg)
![](/wp-content/uploads/2018/11/TBA-marks.jpg)
![](/wp-content/uploads/2018/09/stamp.png)
![](/wp-content/uploads/2018/09/TBA-Brand-Words.jpg)
Creative Direction
As a top digital destination for the solo and female travel community, I created a visual identity centered around Kiersten’s past travel experiences and “Travel Tribe” community. The new brand and website weaves together layered details and surprising moments — taking audiences through a journey that feels fresh, exciting and adventurous yet refined.
![](/wp-content/uploads/2020/06/TBA-Grids2.jpg)
![](/wp-content/uploads/2018/09/TBA_Type-style.gif)
Typography and Color
The color palette is feminine yet playful. The darker tones bring a vintage charm, complemented by the subtlety of the pastel tones.
![](/wp-content/uploads/2018/11/TBA-Palette.jpg)
Tour Itinerary
![](/wp-content/uploads/2020/06/TBA-Travel-Guide-1.gif)
![](/wp-content/uploads/2020/06/Postcard.jpg)
![](/wp-content/uploads/2019/02/jordan-map.jpg)
Website Lead Gens
Instagram Stories
![](https://amandasdietz.com/wp-content/uploads/2018/09/TBA-location-2.gif)
![](https://amandasdietz.com/wp-content/uploads/2018/09/TBA-PF-slide2.jpg)
![](https://amandasdietz.com/wp-content/uploads/2018/09/TBA-PF-slide3.jpg)
![](https://amandasdietz.com/wp-content/uploads/2018/09/TBA-Slideshow-3.jpg)
03
-
18
promo banner
flexible post blocks
![](/wp-content/uploads/2020/06/lr-presets-final-scaled.jpg)
![](/wp-content/uploads/2020/06/TBA-sBlocks-3a.jpg)
![](/wp-content/uploads/2020/06/TBA-sBlocks-1A.jpg)
![](/wp-content/uploads/2020/06/TBA-sBlocks-7.jpg)
Post Block Types:
Image and Product with Framing
Image and Product with Background
Image and Text Block
Image and Product with Background
Image and Text Block
![](/wp-content/uploads/2020/06/Flexible-Post-Version3-2-stamp.gif)
![](/wp-content/uploads/2020/06/stacked-images_1.jpg)
Seasonal Homepage Updates
Spring 2020 Edition
Spring 2020 Edition