The Blonde Abroad



    Project Type

    Brand Identity / Illustration / Web Design / Collaterals / Platform Design

    Branding and web design for The Blonde Abroad — the go-to website for solo and female travel around the world — including logo design, custom illustrations, typography, and overall brand tonality. The goal was to launch a new brand and website that is best in class in user experience, navigation and champions innovation within the Travel Blogging category.
    Video, Photos and Content:

    The Blonde Abroad


    Chris Richardson

    Creative Direction
    As a top digital destination for the solo and female travel community, I created a visual identity centered around Kiersten’s past travel experiences and “Travel Tribe” community. The new brand and website weaves together layered details and surprising moments — taking audiences through a journey that feels fresh, exciting and adventurous yet refined.
    Typography and Color

    The color palette is feminine yet playful. The darker tones bring a vintage charm, complemented by the subtlety of the pastel tones.

    TBA Escapes – Instagram Stories Stickers

    TBA Escapes is a travel tour extension of The Blonde Abroad brand that offers carefully designed, bespoke tours and educational retreats for female travelers. I created a full suite of stickers and frames for each tour that attendees can use for Instagram stories to document their trip.

    Tour Itinerary
    promo banner
    flexible post blocks
    Post Block Types:
    Image and Product with Framing
    Image and Product with Background
    Image and Text Block
    Seasonal Homepage Updates
    Spring 2020 Edition

    Start Here Page

    Contact Page

    Single Travel Guides

    Start Here Page

    Destinations Landing

    About Page

    Region Landing Page

    Mega Menu