project
2Client
chloédigital
Category
Tech and Strategy
Project Type
Creative Direction / Website Re-design / App Design
Overview
Full identity and comprehensive suite of work for chloédigital — the membership offering dedicated strategic planning and tech support — including brand decks, digital marketing, print collateral, website design and merch. As the Head of Brand & Design, my role is to build a visual brand architecture that was fully flexible for the team’s usage and reinvent the website's structure and user experience to increase conversion rate - elevating chloédigital as a renown company in strategy and tech.
Hero Image:
Sophie Andreassend
Photos:
Sophie Andreassend
Development:
Thomas Moffat
Discovery and Creative Direction
The new mark symbolizes the chain reaction of staying connected - to each other, to their clients, and to their clients' audiences. The overlap of c and d represents the interlink of existing connections while the purposeful gap represents the invitation for new connections.
Typography and Color
The color palette is sophisticated and makes a bold statement through high contrast. The neutral nature of the palette was carefully chosen to complement chloédigital members' personal branding and featured partners.
Photoshoot Shot List
Brand Guidelines Deck
chloédigital website
Print Collaterals
Event Collaterals
Membership Platform Mobile App
Instagram - Moment Three Drop
Instagram - Moment Two Drop
Instagram - Moment One Drop
Instagram Reels
Creative Direction
03
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18
IMAGERY DISCLAIMER 
I do not own the rights nor property of all images. They are solely used as part of my design process and all image credit goes to the source