GALLERIES
    project
    1
    Client

    beautéboard

    Category

    Beauty

    Project Type

    Visual Identity / Packaging Design / E-comm Platform Design / Art Direction / Social Strategy and Design

    Overview
    Full identity and comprehensive suite of work for beautéboard — a beauty platform that curates products based on skin type/tone, hair type and specific needs. The goal of the platform is to make the beauty e-commerce experience better, inspiring while informing diverse audiences.
    Hero Image:

    Shelby Rodriguez

    Campaign Photos:

    Travis Matthews

    Development:

    Oscar Irun

    Typography and Color

    Photoshoot Shot List

    Automated Personalized Emails — skin

    Automated Personalized Emails — hair