project
2Client
chloédigital
Category
Tech and Strategy
Project Type
Creative Direction / Website Re-design / App Design
Overview
Full identity and comprehensive suite of work for chloédigital — the membership offering dedicated strategic planning and tech support — including brand decks, digital marketing, print collateral, website design and merch. As the Head of Brand & Design, my role is to build a visual brand architecture that was fully flexible for the team’s usage and reinvent the website's structure and user experience to increase conversion rate - elevating chloédigital as a renown company in strategy and tech.
Hero Image:
Sophie Andreassend
Photos:
Sophie Andreassend
Development:
Thomas Moffat
![](/wp-content/uploads/2022/08/CD-2-Moodboard.jpg)
![](/wp-content/uploads/2022/08/CD-Logo-2.jpg)
![](/wp-content/uploads/2022/12/CD-2-Marks-3.jpg)
![](/wp-content/uploads/2022/08/CD-mark-2.gif)
![](/wp-content/uploads/2022/08/CD-2-typography-3.jpg)
Discovery and Creative Direction
The new mark symbolizes the chain reaction of staying connected - to each other, to their clients, and to their clients' audiences. The overlap of c and d represents the interlink of existing connections while the purposeful gap represents the invitation for new connections.
![](/wp-content/uploads/2022/08/CD-Type-style-2.jpg)
Typography and Color
The color palette is sophisticated and makes a bold statement through high contrast. The neutral nature of the palette was carefully chosen to complement chloédigital members' personal branding and featured partners.
![](/wp-content/uploads/2022/08/CD-1-Palette.jpg)
Brand Guidelines Deck
chloédigital website
Print Collaterals
Event Collaterals
Membership Platform Mobile App
Instagram - Moment Three Drop
Instagram - Moment Two Drop
Instagram - Moment One Drop
Instagram Reels
Creative Direction
![](https://amandasdietz.com/wp-content/uploads/2023/07/CD-photoshoot-image-2.jpg)
![](https://amandasdietz.com/wp-content/uploads/2023/07/CD-photoshoot-image-4.jpg)
![](https://amandasdietz.com/wp-content/uploads/2023/07/CD-photoshoot-image-1.jpg)
![](https://amandasdietz.com/wp-content/uploads/2023/07/CD-photoshoot-image-5.jpg)
![](https://amandasdietz.com/wp-content/uploads/2023/07/CD-photoshoot-image-7.jpg)
![](https://amandasdietz.com/wp-content/uploads/2023/07/CD-photoshoot-image-9.jpg)
![](https://amandasdietz.com/wp-content/uploads/2023/07/CD-photoshoot-image-8.jpg)
![](https://amandasdietz.com/wp-content/uploads/2023/07/CD-photoshoot-image-6.jpg)
![](https://amandasdietz.com/wp-content/uploads/2023/07/CD-photoshoot-image-3.jpg)
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