Tech and Strategy
Creative Direction / Website Re-design / App Design
OverviewFull identity and comprehensive suite of work for chloédigital — the membership offering dedicated strategic planning and tech support — including brand decks, digital marketing, print collateral, website design and merch. As the Head of Brand & Design, my role is to build a visual brand architecture that was fully flexible for the team’s usage and reinvent the website's structure and user experience to increase conversion rate - elevating chloédigital as a renown company in strategy and tech.
Discovery and Creative Direction
The new mark symbolizes the chain reaction of staying connected - to each other, to their clients, and to their clients' audiences. The overlap of c and d represents the interlink of existing connections while the purposeful gap represents the invitation for new connections.
Typography and Color
The color palette is sophisticated and makes a bold statement through high contrast. The neutral nature of the palette was carefully chosen to complement chloédigital members' personal branding and featured partners.
Photoshoot Shot List
Brand Guidelines Deck
Membership Platform Mobile App
Instagram - Moment Three Drop
Instagram - Moment Two Drop
Instagram - Moment One Drop