Tech and Strategy

    Project Type

    Creative Direction / Website Re-design / App Design

    Full identity and comprehensive suite of work for chloédigital — the membership offering dedicated strategic planning and tech support — including brand decks, digital marketing, print collateral, website design and merch. As the Head of Brand & Design, my role is to build a visual brand architecture that was fully flexible for the team’s usage and reinvent the website's structure and user experience to increase conversion rate - elevating chloédigital as a renown company in strategy and tech.
    Hero Image:

    Sophie Andreassend


    Sophie Andreassend


    Thomas Moffat

    Discovery and Creative Direction
    The new mark symbolizes the chain reaction of staying connected - to each other, to their clients, and to their clients' audiences. The overlap of c and d represents the interlink of existing connections while the purposeful gap represents the invitation for new connections.
    Typography and Color

    The color palette is sophisticated and makes a bold statement through high contrast. The neutral nature of the palette was carefully chosen to complement chloédigital members' personal branding and featured partners.

    Photoshoot Shot List