Tech and Strategy
Creative Direction / Website Re-design / App Design
OverviewFull identity and comprehensive suite of work for chloédigital — the membership offering dedicated strategic planning and tech support — including brand decks, digital marketing, print collateral, website design and merch. As the Head of Brand & Design, my role is to build a visual brand architecture that was fully flexible for the team’s usage and reinvent the website's structure and user experience to increase conversion rate - elevating chloédigital as a renown company in strategy and tech.
Discovery and Creative Direction
The new mark symbolizes the chain reaction of staying connected - to each other, to their clients, and to their clients' audiences. The overlap of c and d represents the interlink of existing connections while the purposeful gap represents the invitation for new connections.
Typography and Color
The color palette is sophisticated and makes a bold statement through high contrast. The neutral nature of the palette was carefully chosen to complement chloédigital members' personal branding and featured partners.
Photoshoot Shot List
Instagram - Moment Three Drop
Instagram - Moment Two Drop
Instagram - Moment One Drop