Earth in Color

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.flo-header-mobile__logo{max-width:22.5rem}.is-main.flo-header-mobile{background-color:#ffffff}.is-main.flo-header-mobile .flo-header-mobile__search-trigger, .is-main.flo-header-mobile .flo-header-mobile__menu-trigger, .is-main.flo-header-mobile .flo-header-mobile__logo, .is-main.flo-header-mobile .flo-header-mobile__menu{color:inherit}.is-main.flo-header-mobile{color:#000000!important}.is-main.flo-header-mobile .flo-header-mobile__menu{border-color:#000000}

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@media (max-width:767px){.flo-block--2379 flo-block--dev-block{margin-top:0rem;margin-bottom:0rem}}@media (min-width:768px){.flo-block--2379 flo-block--dev-block{margin-top:0rem;margin-bottom:0rem}}

project

Client

Environment and Lifestyle

Project Type

Brand Identity / Digital Design / Website Design

Agency:

Tiana Gidley Creative

Developer:

Victor Larodiel

Images:

Earth in Color / Pexels

Overview

Brand Identity and Website redesign for Earth in Color — a creative studio and media platform telling stories, sharing recipes, and curating experiences to support our collective healing and that of the natural world.

earthincolor.com

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Behind the Logo

The full lockup version is playful and cultural. The “O” in color and the submark is a subtle nod to Earth — inspired by topographic maps combined with a globe, the mark represents Earth’s thumbprint, symbolizing the unique melding of identities and histories that makes up the fabric of the Black community, and thus the fabric of our world.

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Color Palette

Instagram Application

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@media (max-width:767px){.flo-block--1309{margin-top:0rem;margin-bottom:0rem}}@media (min-width:768px){.flo-block--1309{margin-top:-2.5rem;margin-bottom:-1.5625rem}}

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Instagram

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@media (max-width:767px){.flo-block--7977{margin-top:0rem;margin-bottom:0rem}}@media (min-width:768px){.flo-block--7977{margin-top:-2.5rem;margin-bottom:-1.25rem}}

View Website

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.flo-featured-slideshow-1__slideshow{position:relative;width:100%;max-width:1600px;margin:0 auto}.flo-featured-slideshow-1__top-background{height:84%}.flo-featured-slideshow-1__title, .flo-featured-slideshow-1__arrow{margin-bottom:30px !important}.flo-featured-slideshow-1__arrow{font-size:60%}@media screen and (min-width:48em){.flo-featured-slideshow-1__arrows{top:2.34375rem}}@media screen and (max-width:28.125em){.flo-featured-slideshow-1__top-background{height:100%}@media (max-width:767px){.flo-block--9946{margin-top:1.25rem;margin-bottom:1.875rem}}@media (min-width:768px){.flo-block--9946{margin-top:0rem;margin-bottom:-6.25rem}}

.flo-featured-slideshow-1--977 .flo-featured-slideshow-1__title{font-family:Mallory-Compact-Book;font-size:0.6875rem;letter-spacing:0.27em;word-spacing:0em;line-height:1.4em;text-transform:uppercase;font-weight:normal}@media screen and (max-width:767px){.flo-featured-slideshow-1--977 .flo-featured-slideshow-1__title{font-size:0.6875rem;line-height:1.4em}}.flo-featured-slideshow-1--977 .flo-featured-slideshow-1__slide-pretitle{font-family:Mallory-Compact-Book;font-size:0.6875rem;letter-spacing:0.4em;word-spacing:0em;line-height:2.25em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-featured-slideshow-1--977 .flo-featured-slideshow-1__slide-pretitle{font-size:0.75rem;line-height:2.25em}}.flo-featured-slideshow-1--977 .flo-featured-slideshow-1__slide-title{font-family:IvarDisplayCondensed-Light;font-size:1.4375rem;letter-spacing:0.04em;word-spacing:0em;line-height:1.3em;text-transform:none;font-weight:normal}@media screen and (max-width:767px){.flo-featured-slideshow-1--977 .flo-featured-slideshow-1__slide-title{font-size:1.25rem;line-height:1.3em}}.flo-featured-slideshow-1--977 .flo-featured-slideshow-1__title, .flo-featured-slideshow-1--977 .flo-featured-slideshow-1__arrow{color:#151515}.flo-featured-slideshow-1--977 .flo-featured-slideshow-1__top-background{background-color:#f1f0ee}.flo-featured-slideshow-1--977, .flo-featured-slideshow-1--977 .flo-featured-slideshow-1__slide-text-wrap{color:#ffffff;background-color:#ffffff}

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