Earth in Color
Environment and Lifestyle
Brand Identity / Digital Design / Website Design
Tiana Gidley Creative
Earth in Color / Pexels
OverviewBrand Identity and Website redesign for Earth in Color — a creative studio and media platform telling stories, sharing recipes, and curating experiences to support our collective healing and that of the natural world.
Behind the Logo
The full lockup version is playful and cultural. The “O” in color and the submark is a subtle nod to Earth — inspired by topographic maps combined with a globe, the mark represents Earth’s thumbprint, symbolizing the unique melding of identities and histories that makes up the fabric of the Black community, and thus the fabric of our world.