project
6Client
Earth in Color
Category
Environment and Lifestyle
Project Type
Brand Identity / Digital Design / Website Design
Agency:
Tiana Gidley Creative
Developer:
Victor Larodiel
Images:
Earth in Color / Pexels
Overview
Brand Identity and Website redesign for Earth in Color — a creative studio and media platform telling stories, sharing recipes, and curating experiences to support our collective healing and that of the natural world.![](/wp-content/uploads/2022/09/EIC-Logo-linear-4.jpg)
![](/wp-content/uploads/2022/09/EIC-mark-3.gif)
![](/wp-content/uploads/2022/09/EIC-animation.gif)
Behind the Logo
The full lockup version is playful and cultural. The “O” in color and the submark is a subtle nod to Earth — inspired by topographic maps combined with a globe, the mark represents Earth’s thumbprint, symbolizing the unique melding of identities and histories that makes up the fabric of the Black community, and thus the fabric of our world.
![](/wp-content/uploads/2022/09/EIC-newsletter-header.jpg)
Color Palette
![](/wp-content/uploads/2022/09/EIC-color-palette.jpg)
Instagram