The Blonde Abroad

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project

Client

Travel

Project Type

Brand Identity / Illustration / Web Design / Collaterals / Platform Design

Overview

Branding and web design for The Blonde Abroad — the go-to website for solo and female travel around the world — including logo design, custom illustrations, typography, and overall brand tonality. The goal was to launch a new brand and website that is best in class in user experience, navigation and champions innovation within the Travel Blogging category.

Video, Photos and Content:

The Blonde Abroad

Development:

Chris Richardson

theblondeabroad.com
tbaescapes.com

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Creative Direction

As a top digital destination for the solo and female travel community, I created a visual identity centered around Kiersten’s past travel experiences and “Travel Tribe” community. The new brand and website weaves together layered details and surprising moments — taking audiences through a journey that feels fresh, exciting and adventurous yet refined.

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Typography and Color

The color palette is feminine yet playful. The darker tones bring a vintage charm, complemented by the subtlety of the pastel tones.

TBA Escapes – Instagram Stories Stickers

TBA Escapes is a travel tour extension of The Blonde Abroad brand that offers carefully designed, bespoke tours and educational retreats for female travelers. I created a full suite of stickers and frames for each tour that attendees can use for Instagram stories to document their trip.

Tour Itinerary

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Website Lead Gens

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Instagram Stories

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03 - 18

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promo banner

flexible post blocks

Post Block Types:

Image and Product with Framing
Image and Product with Background
Image and Text Block

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Seasonal Homepage Updates
Spring 2020 Edition

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Start Here Page

Contact Page

Single Travel Guides

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Start Here Page

Destinations Landing

About Page

Region Landing Page

Mega Menu

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More Featured Work

Primer

Happily Grey

Digital Brand Architects

Dynamic Layouts

chloédigital

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project

Client