project
2Client
The Blonde Abroad
Category
Travel
Project Type
Brand Identity / Illustration / Web Design / Collaterals
Overview
Branding and web design for The Blonde Abroad — the go-to website for solo and female travel around the world — including logo design, custom illustrations, typography, and overall brand tonality. The goal was to launch a new brand and website that is best in class in user experience, navigation and champions innovation within the Travel Blogging category.
Photos and Content:
The Blonde Abroad
Development:
Chris Richardson
![](/wp-content/uploads/2018/09/TBA-Mood.jpg)
![](/wp-content/uploads/2018/09/TBA-logo-top.jpg)
![](/wp-content/uploads/2018/09/TBA-Marks.jpg)
![](/wp-content/uploads/2018/09/stamp.png)
![](/wp-content/uploads/2018/09/TBA-Brand-Words.jpg)
Creative Direction
As a top digital destination for the solo and female travel community, I created a visual identity centered around Kiersten’s past travel experiences and “Travel Tribe” community. The new brand and website weaves together layered details and surprising moments — taking audiences through a journey that feels fresh, exciting and adventurous yet refined.
![](/wp-content/uploads/2018/09/TBA-Travel-Guide.jpg)
![](/wp-content/uploads/2018/09/placeholder5.jpg)
![](/wp-content/uploads/2018/09/TBA_Type-style.gif)
Typography and Color
The color palette is feminine yet playful. The darker tones bring a vintage charm, complemented by the subtlety of the pastel tones.
![](/wp-content/uploads/2018/09/Placeholder-1.jpg)
![](/wp-content/uploads/2018/09/TBA-Insta-Stories-1.jpg)
![](/wp-content/uploads/2018/08/TBA-Grids.jpg)
![](/wp-content/uploads/2018/09/TBA-Iphone.gif)